Art Direction / Design / Marketing

Mojotone Amps & Cabs

Cabinet Logo Series

Originally known for their historically accurate reproductions of vintage guitar amplifier cabinets, Mojotone created a massive line of their own branded cabinets to add to their offerings. Not only are these cabinets built by hand with the highest quality of lumber and carefully sourced tolex coverings and grill cloth, but each series have been engineered and tested to perform in a variety of applications suited for the needs of the player.

The Project

Even though each cabinet series has specific functions, sometimes it became difficult to distinguish one black box from the other. I felt it was important to give each series a mark of some kind to help tell its story. While I typically do not consider myself an illustrator by any means, I did love this challenge to get out of my comfort zone and expanding my abilities. I was able to implement a variety of techniques in Adobe Illustrator to achieve each unique drawing. 

Email Promotion

Print Advertisement (click to enlarge)