Logo / Identity

Yopp Guitar Shop

James Yopp is a local luthier and absolute guitar ripper. After taking o guitar repair side work for many years he took the pluge and went innto businness full time. When he approached me about designing his logo there were a few details that seemed pre-ordained. One being the name, the other was the famous Flying V guitar as the Y. The trick was to not make it the obvious 80's hair metal aesthetic but something a little more classic. It is the guitar that blues legend Albert King made famous in the late 50's.